Carm Capriotto, AAP – It’s time to do a SWOT
This could be the best team exercise you’ve ever done; unless you’ve done some team building exercises on an obstacle course, or at a horse ranch. For the small business person, a SWOT exercise is like creating a strategic plan. A strategic plan you say? That is for the big world of corporate America. But I say no. EVERY company needs a strategic plan. It is really about short and long-range goals, and what we will need to do more of, less of, and new things to keep us competitive and...